Support de cours de marketing pdf

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On distingue le micro-environnement et le macro-environnement. Re La vente chez le distributeur: Oui Non — A choix stratgiquue. Concepts du Marketing-mix La notion du Marketing-mix ou plan marketing se base sur la gestion du produit, du prix, de distribution et de communication. A la fin de cette phase, il atteint son maximum. A- Les facteurs socio culturels: Your consent to our cookies if you continue to use this website. This website uses cookies to improve your experience while you navigate through the website.

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Need an account? Click here to sign up. Download Free PDF. Cours techniques de vente. Kamal Bellamine. A short summary of this paper. Plan du cours et bibliographie I. Les techniques de vente en magasin II. La vente en libre service : merchandising du producteur, merchandising du distributeur, assortiment II.

Les relations publiques : relation avec la presse, visites d'usines et d'entreprises, les groupes de pressions, le conseil, etc. Le sponsoring ou le parrainage VII. La franchise VIII. BAUX Ph.